Studio Of Cinematic Architecture (SOCA) is an art and architecture practice that creates innovative and interactive art in the public realm.  Permanent artworks and lighting installations integrate interactive moving image technologies to engage and delight the public and activate public space to enhance our everyday urban experiences.

Gabby Shawcross is an artist and designer with a background in architecture, set design and interactive art. He qualified as an architect at the Bartlett School of Architecture and as a production designer from the National Film and Television School. Before founding the studio he worked for seven years as senior designer at Jason Bruges Studio and four years at Hopkins Architects.

Gabby has taught postgraduate architecture design studios for over eleven years at The Bartlett, UCL and at the University of Westminster in the UK. He currently teaches at UCLA in Los Angeles. His students use film-making techniques to research, design and represent architecture, adopt cutting-edge film-making practices to simulate and speculate on time-based experiential architecture.

SOCA has been commissioned by numerous public institutions and international brands in the UK and the US. Commissioners include Bloomberg, Mayor Of London, Alder Hey Children's NHS Trust, WWF, Hammerson, Hines, Wasabi, Wigan Council, Wakefield Council and Carmarthenshire Council.